Small businesses are still a thing and everyone wants to start it or who already owns one wants to know the perfect formula for keeping it sailing smoothly. But this is easier said than done. Sustaining a small business usually needs more courage and strength as there are no employees or business partners to aid you with day to day important tasks. So here we are again with a trick book, but this time for small businesses.
Start with the basics.
Before you think about running a business seamlessly, you need to learn how to make your business walk. That means you need to start with basics like choosing the niche for your business, you need to select your marketing strategy, and the most important thing – you need to select the right name for your business to aid your marketing and niche selection.
You need to shortlist some really good and know how to come up with a business name for your small business, and then need to finalize the actual name.
Here are some ideas on naming your company that will take your business a long way.
- Keep it short.
Remember, your name doesn’t need to depict your whole business plan. Your name should be short so that people remember it easily while searching for you online. While naming, by heart the formula of ‘less is more’.
- Don’t drop tongue twisters.
Along with keeping a name short, you need to make sure that your name is easily pronounceable. Do not add the complex accent signs in your name, this will create trouble for customers and they will have a hard time figuring out how to pronounce it.
- Imprint it in their memories.
Make sure that your name is memorable for your clients. It should be unique and unforgettable. That’s how it will make your company hold a special sentimental value in the customer’s heart. A direct connection with your clients can heighten your sales number and retention rates, sustaining good cash flow.
- Choose a reflective name.
For small businesses, the audience is limited, so you should choose a name that describes your nature of service and way of doing things. Also, unlike big businesses with a big view, you can choose a niche centered or location centered name, because small businesses are generally a hobby and not money-making machines.
But if you want to turn your side hustle into a main income, then you should avoid bounding your business with a name that specifies only one location or one set of products.
- Avoid hyphens.
Adding hyphens in your company name and business name is a self-destructive step.
This is considered bad for your business because when a client trying to reach you by typing your domain name, and if (s)he misses a hyphen, (s)he will directly land on an altogether different webpage. This gives a hard time to your customers and cuts your reach.
- Choose dot com.
After that you have named your company, and have figured out the domain name, it’s time for choosing the extension. We highly recommend you to choose a .com domain name. The dot com domain name is the most popular one, and anyone who searches for a company or a domain, automatically adds .com at the end. With .com extension, you will have more exposure to your audience.
Tips for a successful small business
- Use your own resources.
This is the number one rule of running a small business. Using your own resources. You should not get into debt trying to run your business or starting your business. If your business puts you in a bad place financially, you need to leave that midway.
- Note down ideas.
While you’re sustaining a small business, you should write down thoughts. There will be random times when a fabulous idea hits your mind, but you forget it. Instantly note down these ideas and work on them. They can make or break your business.
- Get your business some contracts.
While it is good to business in terms of mutual understanding and handshakes, it is still preferred by experts to get each detail into a written contract. Little things like business deals, profit shares, sales share, etc can lead to trouble between two parties when done with verbal understanding. This possibility gets null and void when there is a written contract in place.
- Hire smartly.
For most of the small businesses, hiring is not a headache, but for those who want to expand with time, hiring is important. You should hire valuable employees who respect your sincerity towards the business and works to aid the business’s success.
What should you not do while running your small business?
Often small businesses commit following mistakes. Avoid these mistakes from fooling you.
- Do not haste into a partnership.
Small business looks for a little help – financially and emotionally. A business partner provides these easily. So it’s natural for owners to rush into an association. Well, you should keep your emotions in check and wait for some time before you sign a contract with someone.
- Quitting too early.
Most of the time, people quit their side hustle because it’s not making them money equal to their main income. For those, “The darkest hour of the night is just before the dawn.” Keep trying.
- Do not multi-task, extensively.
You should not take everything on your plate. Leave some things to experts too. Do what you are good at or what you can learn easily.
There you go. That was all you need to make your business into the sensation for the next generation.